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So I'm mosting likely to have to do this for you. This is awesome as well if you're watching on the video for you. If you're not a Guinness enthusiast, possibly don't understand this. Come on. Get that focus there on that particular cam. There we go. Type of waterfalls down. It's very cool.


They simply like viewing it. Papa makes them do it. That's great stuff right there.

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I'm not going to tell anyone. And do not tell my childcare lady that I'm going to be going to in concerning an hour to pick up my little girl that we taped this right here Wednesday mid-day. In all seriousness below, we're going to speak today concerning what are Google stacks.


We're going to demystify it a little bit and talk regarding what it is and how you may be able to leverage that for your service. Prior to we do that, I want to discuss our free immediate search engine optimization audit tool. Go onto, click in the top right edge, yellow button, totally free split second SEO audit.


And it's going to give you a quick punch listing of some things to take treatment of and rating and points like that. Utilize it as often as you want. Google stacks, what are they?


I'm going to go via some instances and speak concerning not the in-depth details about exactly how to develop it, however a lot more what is it? We'll dive deeper right into several of these attributes in some future episodes. That's sort of a basic review. There you go. Obtaining a little dry.

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It's type of like using the silo approach that we discussed back in episode 60 for structure material within your site where you're mosting likely to be interlinking some points together to sort of construct this network of relevance and afterwards factor that towards something with intent. There's some architecture right here, some specific architecture to do this the appropriate means.


So this is absolutely getting involved in kind of a control tactic, right? This isn't simply ensuring your keyword is on the web page or that you have a Google My Company. This is obtaining a little bit more of the search engine optimization trickery and leveraging Google. And if you do this the wrong means the thought process is as Google remains to refine its algorithm and attempt to extract spam, that if you're spammy and doing this, you're going to get captured.


So what I'm mosting likely to go through here, it's type of the current finest Full Report practices from a great deal of the leading SEO minds around on how to do this the appropriate method to still leverage it, however maybe secure on your own a little bit for the future. So very first things initially, what is a Google stack? Like I stated, you're basically leveraging Google properties to develop more significance and info concerning your brand, your key phrases, and your web content.

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Truly any of these homes that are had by Google, these apps that Google provides, most of them are free or you can also have actually a paid registration to a few of these depending upon exactly how you leverage it. But basically what we're mosting likely to be doing below is producing material in each of these apps, each of these Google residential or commercial properties, and after that sort of connecting it all together.


If you have three main services, allow's simply say if you're auto repair service, if you do radiator repair, transmission repair service, and oil changes, obtain on your own establish on a Google docs account and in fact allow me pause right there. There's something I did wish to make clear on the front side.


You might have to leap through a hoop or 2 to set up a new Google account, yet you must most likely currently have one if you've been doing Search engine optimization and leveraging those other devices. So you're going to require that as a prerequisite. Now you obtain set up on Google docs and those 3 categories, the radiator fixing, transmission repair work, and oil adjustments, within Google docs create a new doc, simply one page regarding each of those subjects, similar to you would develop a webpage on your site.

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Do not have it be the same, yet you're going to desire to claim the very same kind of points. I indicate, produce a doc that's efficiently like a web page in that regard what you're trying to connect from a Search engine optimization point ofview.


You'll have one doc, like I claimed, for each and every of those 3 solutions and after that do something comparable in these various other platforms. If it's YouTube, create 3 various video clips. If it's spreadsheets, make three various spread sheets with some info regarding this. Once again, use the keywords, create web content. Each one of these things that you're doing, Google possesses Google docs.


And I need to claim also, over the in 2014 there's been a great deal of people testing some popular Search engine optimizations out there. In the past, you might wish to anonymous like web link your web site in that Google doc. Like for additional information, look into our webpage below or reference this website for the insights or whatever.






Simply like when we build the silo material, once more, back to episode 60, we're interlinking these pages together, yet we're not maybe linking them to your homepage? There's a specific organized architecture you're attempting to do below. What you intend to link to and what you intend to stay clear of linking to.

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You can make this web content personal, these docs exclusive, you can make them public. You can make it public with the link and then that link is what you can use to kind of link these different documents and assets together. Make sure they're all connected. The various other point you're mosting likely to intend to do is you're mosting likely to want to ready up on Google drive and that's just how after that you can in fact bring all these with each other and organize them in a spot.


In enhancement to connecting them together, you can kind of wrap your arms around them with Google docs. I'm sorry with Google drive and the term Google stacks, if you consider it, that's type of what this is. You're piling this information together about his within Google? You're leveraging each of these Google buildings.